Although there are many businesses that you can do in Kenya, the level of profitability is different. Hence, this article will focus on the top 10 most profitable businesses in Kenya.

Even though a business size could influence the level of profitability, this is not always the case. Some of the businesses in this list don’t need huge startup investments but have big returns. Hence, this makes it possible for the majority of Kenyans to get into.

1.   Online taxi business

The growth in demand for online taxi services has made it possible for thousands of Kenyans to get into this business. Currently, the market has over 10,000 online taxi drivers and different service providers in the country.

Some of the most common service providers include Uber, Bolt, and Little cab. To get into the business, you need to partner with one of the service providers. Among the key requirements to do this is a car and PSV driving license.

Some of the key benefits of the online taxi business are the seamless connection between the drivers and customers. Taking the service online also makes the business safer and more convenient both for the driver and customers.

On average, you can make between 2,000 to 3,000 shillings per day. However, it depends on several factors such as the location of operation, the number of hours worked, and the time of operation. As an example, demand will be higher in the morning and evening hours when people are going to and from work.

2.   Blogging

Blogging is emerging as a key business niche in the country. Some of the reasons for this growth are an increase in access to the internet and the need for information.

It is more profitable if you have a passion for writing. On average, a blogger can make up to 50,000 per month. However, this varies depending on the blog size and amount of effort. Learn more on How to start and run a blog in Kenya.

As a blogger, there are many ways to make money such as direct sponsorship marketing and affiliate marketing. Check my previous article on the best way to do affiliate marketing in Kenya. The amount to make highly depends on your hardwork and dedication.

One of the benefits of this business is that almost everyone can do it as long you have a blog website which can cost less than 10,000 shillings for a small blog.

3.   Beauty business

The demand for beauty solutions is the key driver for high returns in this business. More and more people are becoming conscious of appearance making them seek beauty solutions. There are various things you can do in this business either through selling beauty products or beauty services.

Selling the products requires you to make sure they are not only quality but also affordable to fit into most Kenyans’ budgets. If you are offering services, you need to ensure your skills are top notch as this helps attract more customers.

Beauty is a sensitive issue, hence, if you make your customers satisfied, they will stick with you helping to increase your profits. The advantage of this business is the availability of plenty of schools that you can use to upgrade your skills.

On average, a small beauty business could make 50,000 and 100,000 shillings profits per month. However, this could go lower or higher depending on the business size.

4.   Freelancing

An increase in consumption of online services has made it possible to do freelancing. With the world becoming more connected, it is becoming easier to hire labor services across the world.

This is among the reasons why the freelancing business has become popular and lucrative in the country. Among the most sought-after services include writing services, training, and software development.

Profits from this business depend on various factors such as skills level and marketing efforts. The better skills you have, the more you make.

One of the key advantages when doing freelancing is the low startup capital. This makes it possible for a majority of Kenyans to participate. It also comes with flexibility as you can work from any place and at any time of the day.

5.   Personal training

Personal training is becoming a key business in the country with more people demanding personalized services at their homes or offices. The training sessions averages between 1 to 3 hours every day.

Some of the key areas for personal training include physical fitness, language, or even a skill such as playing a musical instrument. If you have any of these skills, you could try marketing yourself to potential customers. Some of the best marketing approaches include networking and online marketing.

Only average, a session of training could earn you an average of 2,000 shillings. Hence, the more sessions you have, the more money you make. Although it takes time to create a market, it is one of the top 10 most profitable businesses in Kenya.

One of the key advantages of this business is that there is not much startup capital required.

6.   Farming

Farming is the only business that has a guaranteed market in the country. Everyone needs to eat making it not only an important business but also among the most profitable businesses in Kenya. However, you need to be creative and good at timing to make these returns. Learn more on why you should consider farming as a business in Kenya.

The market has always been affected by price fluctuation due to the lack of balance between demand and supply. Hence, you should target farms during low supply. By doing this, you can catch the market when prices are high directly resulting in more income.

However, some of the limitations in farming is the need for more capital especially if you don’t have land to farm. This is because you have to use the money either in leasing or acquiring one.

7.   Car repair business

An increase in car ownership is creating a demand for repair and maintenance services across the country. With this comes the opportunity for car repair and maintenance business owners.

Running this business needs you to have the right skills and experience in car repair. However, you can there are many institutions where you can learn these skills both public and private. It also does well by locating it in areas with high car ownership such as towns and cities. 

Profits in this business depend on the number of cars you repair. Hence, you should focus to offer better services to maintain consistent clientele. You should also diversify your skill to handle different types of cars in the market.

8.   Daycare services

Although the business deals with little children, it is a giant in the market. With the increase in population, the demand for quality and affordable daycare services is growing creating a lucrative opportunity for the daycare services providers.

Starting a daycare business needs you to have baby handling skills. This combined with a good reputation is the only way to earn parents’ trust in their children. Good services, only mean your business will have more customers and hence more returns.

The average cost of taking care of a child per day could range between 100 to 500 shillings per day depending on your location and type of services. Hence, the more children you take care of, the more money you make.

On average, daycare service providers earn between 2,000 to 5,000 shillings per day.

9.   Airbnb business

A rise in online accommodation booking services through platforms such as Airbnb is becoming a big business in the hospitality industry. Making it one of the most profitable businesses in Kenya.Mostly, this is due to the convenience and effectiveness of the whole process.  

Airbnb business allows you to rent your apartment of empty rooms to customers in search of accommodations or hosting of events. This is a big change from the traditional hotel booking process. It also allows customers to get these services cheaply.

As a key hospitality and tourism country in this region, the demand for accommodation makes this business lucrative. It also allows homeowners to make an extra income with their empty rooms.

Getting into the business requires you to register your place with the service provider Airbnb. Thereafter, they normally do a checkup to ensure you comply with the set requirements. If successful, you will get listed on their platform where customers can start making bookings.

As a hospitality business, you need to ensure your guests are satisfied to get better reviews and hence more customers.

The amount you make depends on your location and the size of the property. Properties in high-demand areas such as tourism and conferencing sites will make more as opposed to those in remote places.

On average, a one-bedroom apartment on Airbnb charges between 2,000 to 5,000 shillings per night.  Another key benefit of this business is it requires less of your engagement freeing your time to do other things.

10.  Mobile phone repair

With almost everyone owning a mobile phone device in the county, the repair business has become very lucrative. Just as it is with every gadget, they are prone to breaking down and hence the need for repair.

The advantage of this business is you can do it across the country and requires little capital to get started. The only critical need is the skills. There you can gain through learning from experienced repairers or taking formal training.

As long you can offer customers good services, your returns will keep growing. You can also combine it with other gadgets repair such as laptops.

Some of the tips to grow your business include setting up in a strategic location such as on busy streets. You can also market your business through affordable means such as posters and social media platforms.

Takeaway on top10 most profitable businesses in Kenya.

These businesses may not be mainstream but are very lucrative. However, you need to put in the work in satisfying your customers’ expectations. You can learn more about the secrets of becoming a successful entrepreneur.

Hence, as a recap, below are the top 10 most profitable businesses in Kenya.

  • Online taxi business
  • Blogging
  • Beauty business
  • Freelancing
  • Personal training
  • Farming
  • Car repair business
  • Daycare services
  • Airbnb business
  • Mobile phone repair business


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