A blogging niche can determine how well you succeed in this business. Hence, below is a list of some of the top 10 blogging niches in Kenya.
If you are planning to start a blog, getting the right niche should be your priority. You could also be having a running blog and wondering why it is not performing well. Perhaps, it is the niche.
What am implying is that getting the right niche could be the winning or breaking moment for your blogging career. As a blogger, motivation comes from having people read the content you spend a lot of time, energy, and research to create.
Hence, this is the reason why you should get a niche that is highly marketable to get the rewards. These rewards come in form of traffic that helps you to monetize your blog. This happens through various approaches such as running ads, affiliate marketing, and direct sponsorships.
How to choose the right blog niche
Some of the factors that are key in choosing a blog niche include;
- Content demand
- Passion
- Knowledge and experience
Content demand refers to the number of people seeking information in a specific area. This you can get through a keyword search using various available SEO tools such as Yoast. Passion is what you like. Hence, if you have a passion for cooking, for example, you can start a cooking blog.
Knowledge and experience entail something that you are good at. You don’t necessarily need to have a lot of passion about it but above-average knowledge. As an example, if you are good at software development, you can start a blog on that niche.
Benefits of choosing the right niche
1. Increased income– having the right niche influences some factors such as blog traffic. In most cases, the higher the blog traffic, the more the income either through AdSense or affiliate marketing.
2. Easier to create content – The right niche makes it easier to create content because it is based on the things you understand and like. This is different if you start a blog on a niche you have less knowledge of. You will find it harder to compete with those bloggers that are more knowledgeable than you.
3. High blog traffic– It is obvious there is content that has more demand than others. As such, having the right niche means creating content with high demand and hence more traffic. This makes it easier to earn more through monetization.
Top 10 best blogging niches in Kenya
Below is a list of the top 10 best blogging niches in the country.
- Entertainment
- Sports
- News
- Politics
- Finance
- Education
- Technology
- Fashion
- Travel
- Food
1. Entertainment
We all like entertainment. That is why most of the content online both in written or video form is about entertainment. The advantages of this niche are that it targets everyone irrespective of age, gender, or financial status.
Below is a breakdown of some areas that comprise entertainment.
- Music
- Comedy
- Reality shows
- Gaming
2. Sports
Sports is one of the most traffic-rich niches in the country. This is because of the millions of sports fans who seek to get various sports information online. Among the top sport whose content is in demand is football.
Some of the most common sub-niches for sports include;
- Betting
- Games analysis
- Sports fixtures
- Market transfers
You can also choose to do some of the sub-niches as a full blog as they are content-rich with sports events happening daily.
3. News
News focuses on current events across all areas of the country. It is also the niche that most media blogs such as citizen digital and daily nation focus on. However, you should note that in this niche, you can only win if you provide the latest information the fastest.
New is time-based content and hence you also have to be actively engaged. This is because what you call news today will be history tomorrow.
Some of the sub-niches in this category include;
- Major events
- Breaking news
4. Politics
Politics is a key industry in the country with almost everyone having an interest in this area. However, this niche works better during specific events such as elections.
To become a politics blogger, you need to grasp the current political events and try offering neutral coverage. This is because politics always have different sides. Maintaining neutrality increases your blog’s credibility.
Some of the major sub-niches in this topic include;
- Political opinions
- Elections
- Political strategy
You will never go wrong with a political blog.
5. Finance
The finance blog is all about money and investments. A key factor that affects all of us. Every day, millions of people are searching online for how to become more financially successful. Hence, if this interests you, it is a good niche to start.
Some of the main finance blog sub-niches include;
- Personal Finance
- Investments
- Passive income
- Budgeting
- Borrowing
6. Education
Education is among the biggest industries in the country as it is a basic need. This touches many parties including students, teachers, parents, and the government.
Due to this prominence, there is always a huge demand for educational content daily. Some of the top education sub-niches include;
- Examinations
- Teaching jobs
- Schools
7. Technology
Technology has become a key part of our lives and this integration continues to deepen. from the software to the hardware, there are many areas to convert to cover in a technology blog. Some of these include;
- Mobile phones reviews
- Tech products sales
- Tech jobs
- Software reviews
8. Fashion
As we become more aware of details such as how we dress and the car we drive, there is a growing need for fashion content. This trend is likely to grow in the future due to the growing knowledge and economic ability in Kenya.
Some of the key sub-niches in this sector include;
- Clothing
- Makeup
- Jewelry
9. Travel
Thousands of Kenyans travel daily either for work or for leisure. You can take this demand to create a travel blog focusing on travel tips and ideas. The demand can only rise and the number of Kenyans seeking to travel grows. Some of the key sub-niches for this blog include;
- Budget travel
- Places to travel
- Means of travel
10. Food
Food is among the top 10 blogging niches in Kenya because it is a basic necessity. Everyone eats regularly daily. As the income level and lifestyles start to change, there is a lot of demand for food content in the country. Below are some of the key areas you can focus on in a food blog.
- Healthy eating
- Restaurants review
- Recipes
- Farming methods
